Producer I, Promotions

NBC4 is seeking a creative and strategic Marketing and Promotion Producer to develop compelling promotional content across broadcast, digital, and social media platforms while actively engaging with the local community. This position will play a key role in strengthening NBC4s connection with viewers by collaborating with non-profit organizations and community partners on station-sponsored initiatives and events. This is a hands-on, do-it-all position for a self-starter who is passionate about connecting audiences through impactful storytelling, community engagement, and digital promotion.

Key Responsibilities:

• Write, shoot, and edit promotional spots, PSAs, and digital ads.
• Develop engaging social media promotions, boosted posts, and web ads.
• Strategically promote promotional content across digital platforms.
• Assist in digital contest creation, community content development, and sponsored event promotions.
• Build relationships with local non-profits and community organizations to support station projects.
• Coordinate community-based initiatives and develop promotional content that highlights local events and PSAs.
• Edit video clips for web, write and post PSA content for NBC4i.com. Promote station events online before, during and after station-sponsored events.
• Work collaboratively with the graphics team to execute creative visions.
• Provide support for station contests, traffic logs, and station-sponsored event management.
• Work with digital sales in writing client-focused promotional content on the web and social media campaigns.
• Other Duties as assigned.

Qualifications:

• Strong writing and storytelling skills with an ability to identify compelling promotional angles.
• Proficiency in video editing and content production for multiple platforms.
• Experience managing social media promotions, digital ads, and Google AdWords.
• Ability to work independently, handle multiple projects, and adapt to a fast-paced environment.
• Knowledge of newsroom operations and experience in community engagement is a plus.

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